Japanese animations, or simply animes, are more popular than ever, and even TV and film celebrities are big fans. The world of streaming video platforms has been able to expand in all directions, and an exciting aspect is that of anime series and movies. The anime industry has grown exponentially. A taste that was always cataloged niche became popular, to the point where being a fan of anime went from being something weird to being cool.
And that’s why it’s expected that many people don’t understand how the anime industry works. To avoid falling into lies and false information, we leave you a post that seeks to clarify how it works: the anime industry.
The primary income for a production company today is the money it receives for collaborations, for broadcast on television, and money for anime streaming service.
The size of the anime market eventually exceeded 2 trillion yen, which meant 110% annual growth. Physical format sales declined significantly (84.9%), television (98.8%), marketing (97.1%), and pachinko (95.8%) also declined.
Meanwhile, film (141.4%), music (110.5%), internet distribution (109.4%), live entertainment (129.5%) and overseas sales (131.6%) expanded.
The foreign market stood out among all the sections, mostly thanks to the highest growth and sales growth.
When an anime is licensed for broadcast outside Japan, different multinational companies enter the dispute. Each of these companies seeks to take such licenses to their services and obtain exclusivity. Usually, the market share is divided between 5 Giants who can be involved in an anime’s production process, getting a partial or total exclusivity of that anime. Or, it obtained a sublicense to broadcast in certain countries and may or may not have simulcast thanks to a partial license.
In many cases, the licenses are already granted, be it by:
- Agreements between the producer and the company.
- Investment of the company in the realization of the anime which generates exclusivity.
- Exclusivity agreements between the two parties.
- Licenses are divided by territories and are also often subdivided. The anime streaming service may decide whether to subtitle the anime in Spanish or temporarily subdivide the license to other companies to broadcast the series.
Unlike the TV license or the sale of official products, anime streaming service money continually reaches the producers. For example, some platforms divide your membership by the amount of anime you see.
The vast majority of anime streaming service platforms have two modes: free and premium. The first allows you to enjoy a good percentage of the hundreds of series available in exchange for seeing some advertising cuts in each episode. For its part, the premium allows you to watch a more comprehensive range of series, has no advertising, and opens the possibility to watch on simulcast (one hour after its premiere in Japan) the most current series.
Suppose you are curious to know what these animations are. In that case, if you know someone who is a fan of them, or you are looking for an application to watch them, the streaming service is ideal because it allows you to access their content, whether from your computer, smart TV, or Android and iOS devices.