Managers Play A Crucial Role In An Artist’s Career: Here’s Why


It is no secret that artist management has seen better days. As the world evolves, artists are taking a more hands-on approach to their career paths. Thanks to the internet, reaching out to music promoters and finding gigs is only a click away. However, do not be fooled. Artist managers still have a significant role in the success of a musician’s or band’s career.

In this article, we will focus on the role of managers in regards to ensuring artists get a foothold in the music industry.

Let us delve into the specifics.

  • Help You Concentrate On Your Career

Whether you want to submit music to Spotify playlists, find a distributor, plan a tour, or build your email list, a manager will get things done and keep them flowing seamlessly.

Additionally, managers perform administrative tasks. They will handle their finances, oversee the drafting and signing of contracts, negotiate better performance rates, and many more. Undertaking these responsibilities means the artist has enough time to concentrate on building their career.

  • Develop Your Talent and Career

As Ed Sheeran looks back to the days when he was an emerging artist crashing on Jamie Foxx’s couch, he will be quick to tell you that it takes more than talent to make it in the music industry; you need someone to hold your hand!

A manager is an artist’s greatest asset as they can leverage their influence in the music industry to organize music sessions with renowned producers, collaborations with other artists, and songwriting sessions with talented lyricists.

Additionally, they can secure you a slot in the remix of a song that recently went viral and get you gigs that place you in front of the right audience.

  • They Say No Professionally

Not every music deal or collaboration is a great opportunity. Sometimes, an invitation to perform at certain events or associate with various people and brands may not be the best thing for your career.

At such moments when you do not want to create unnecessary enemies, your manager can play bad cop and decline proposals and deals that do not align with your vision. Since it is in their line of work, they understand how to say no without sounding mean.

  • You Get Better Paying Gigs

Managers are master negotiators. If, for instance, you are looking to submit music to Spotify playlists, they will not only ensure that your songs appear on algorithmic and independent playlists but also editorial playlists. Additionally, managers will renegotiate the terms of your contracts with the sole aim to get you better pay.

Besides, if you have unpaid checks, the manager’s responsibility is to ensure that they are paid on time. They will make the necessary calls and visit the relevant person to check if your finances are in check.


Even with the changing times, managers are still an integral part of an artist’s career. Just make sure you find one who understands your sound and is excellent at what they do.

Abel Eino
the authorAbel Eino